If you think that mobile apps are solely for big name brands like Walmart and large banks you are wrong. More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.
If you think about it, your app is a kind of Miniature format of your main business. Your customers carry this miniature format of your store or restaurant around in their pocket, and it talks to them. It talks to them when you send them a push notification. It talks to them when they open it to make a reservation. It talks to them when they use a digital coupon or loyalty card.
So it’s important to ask yourself, why don’t I give my customers the opportunity or convenience to carry my business with them. I
Be you are thinking you do not need an app because your website is mobile friendly.
Those who think they don’t need a native mobile app because their site is mobile friendly are missing the huge potential apps have over websites.
- When was the last time a customer took a picture of your product with your website?
- When was the last time your website notified a potential customer of a sale as they walked by your shop?
- When was the last time your website told you how a customer felt when they saw your product for the first time?
- When was the last time your site told you the name of that customer who just walked through your shop’s door?
- When was the last time your site adjusted the price of an item based on a customer’s social influence?
- When was the last time a customer tried your product on, virtually on your site?
Biometrics, geo-location, cameras, sensors, augmented reality, 3D gaming… these are potential game-changers that already exist natively in mobile apps — features you won’t find on a traditional website. Not only that, but new functionality that we haven’t really thought of is going to be available to apps much sooner than they are for an HTML-based site, if ever.
I have reviewed several app builders and they are mostly very good. This app maker, which was founded in 2010 in Israel claims to power more than 1 million apps around the world, making it one of the biggest fishes in the app pond. They provide a wide selection of building blocks such as a loyalty card feature, appointment scheduling integrations, ecommerce, user reviews and events. Most of the examples on their app gallery are restaurants, bands and other kinds of organizations that run events.
Como app builder allow you to type in your website address, select your desired features and watch the app being created live. In less than 5 minutes I was looking at my completed app. How cool is that? You can try it for yourself without any purchase or signup just click here to go to como.com. When you get there click on CREATE APP button. The como platform is a user-friendly platform combined with tons of useful features and awesome promotional tools are all you need to craft a professional and customer engaging app. You will enjoy the process.
Como offers a bold 6-Month Success Guarantee, meaning that Como will give you six months for free if you don’t manage to achieve “any meaningful business results” with your app. How cool is that? Como offers a free trial.